Urban Development PartnersReliable


3103 SE Division Street
Portland, Oregon

Reliable is our LEED Gold certified redevelopment of the former “Reliable Parts” building at 3103 SE Division Street. Previously an underutilized property, Reliable has invigorated this desirable urban neighborhood with thoughtfully designed retail and residential space.

Whereas other companies might have completely demolishedUS Green Building Council LEED Gold the existing structure because of the high land value, UDP preserved many components of the original building, significantly reducing waste. Expanding on a concept by UDP co-founder Steven Pontes, architect Kava Massih's bold design created beautiful living spaces for residents and attractive retail storefronts for neighborhood-serving businesses.  We began construction in Q3 of 2009 and completed construction on schedule in August 2010. 

Reliable has 8,000 square feet of retail and one residential unit on the ground floor, with 12 residential units upstairs plus an outdoor residential courtyard private to the residents. The apartments at Reliable were awarded LEED Gold status by the U.S. Green Building Council.

The residential units were fully leased and occupied almost immediately, and our retail tenants have helped establish Division Street as one of Portland’s go-to destinations for food and drink. Jenn Louis and David Welch’s Sunshine Tavern opened to rave reviews by food critics from The Oregonian and other news outlets, and Louis’s “Sunshine Baked Eggs” recipe was featured in the Wall Street Journal. WAFU noodle house chef Trent Pierce has been lauded as a “rising kitchen star,” and WAFU made PDX Tastemaker’s “Best New Restaurants of 2011” list. Bula Kava House is making waves as Portland’s first establishment dedicated to kava, a beverage made from kava root that is a fixture of many Polynesian cultures. Rounding out the ground-floor retail is Urban Waxx, a popular salon that chose Reliable to be the home of its third Portland location.

Leasing information:

For inquiries about residential leasing, please contact our leasing team:
Phone: 503.406.2686
Email: leasing@LiveUDP.com
Website: www.LiveUDP.com

For inquires about retail leasing, please contact Neeley Wells:
Email: neeley@udplp.com

  • Architect: Kava Massih
  • Architect of Record: Francis Dardis/Stack Architecture
  • Builder: Lorentz Bruun
  • Landscape Architect: Terrafluxus
  • Photo Credits: Stephen Miller